Hello! I am a Digital Marketing Specialist with experience in Performance Marketing.
I managed paid traffic acquisition via Google Ads and I'm now focused on affiliate marketing, working with Partners to expand the channel.
November 2018 - Present
- Autonomously developed and managed a traffic acquisition channel in around 20 countries. Up until now, investments increased by 30% compared to 2021 and tenfold compared to 2020.
- Managed partnerships with each contact person and scouted new potential partners to scale up volumes and improve performances.
- Supported the creation and optimization of Google Ads campaigns.
January 2018 - October 2018
- Created, managed and optimized Facebook Ads traffic campaigns.
- Created editorial plans for the company's Social Media, specifically Facebook, Instagram and Linkedin.
- Wrote ad copies for the company's Social Media and website.
April 2016 - December 2017
- Set up customer care, sorted users' emails and solved different types of issues.
- Supported different teams within the Engineering Dept., especial
- Supported different teams within the Engineering Dept., especially the Team in charge of dispatching newsletters.
- Developed the first Marketing activities, such as writing articles and posts for Brand Awareness.
2014 - 2016
- Translated scientific articles and essays.
2015
Università Cattolica del Sacro Cuore
Graduation Thesis on “Press releases: analysis, structure and communicative effectiveness. Examples from the online press room of the Smithsonian Museum”. My studies focused on learning languages and their application in corporate context. I developed a particular interest in Marketing and Communication.
Grade: 104/110
2010
Science-oriented high school Vittorio Sereni
Grade: 83/100
Address
Lombardy, Italy
federica@federicafadda.it